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Spa Jeseník as a possibility of movement activities for all generations
Habr, Richard ; Brtník, Tomáš (advisor) ; Kalkusová, Lucie (referee)
Title: Spa Jeseníkas an opportunity for exercise activities for all generations Objectives: The objective of the study analyzes physical activities for all age category in the Spa Jeseník, identify visitors' goals andpoint to the potential of Jeseník Spa and the surrounding countryside Methods: There were used the methods of - evaluation of recreational tourism potential, questionnaire designed for visitors of the Jeseník Spa and SWOT analysis. Results: Evaluating the tourism potential in Spa Jeseník, ranks Jeseník area among the top localizations with high tourism potential, making the area an appropriate place for recreation. The survey showed that the spa is generally visited by older generations, and thus we can assume, that Spa Jeseník's main purpose is to treat its visitors' health issues. Younger generation, form only a small portion of visitors, which led to the creation of weekly programs, that could lead to an increase in traffic from younger generations. Keywords: spa, wellness, movement, prevention, recreation, Jeseník, Priessnitz Spa
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Spa Jeseník as a possibility of movement activities for all generations
Habr, Richard ; Vomáčko, Ladislav (advisor) ; Kalkusová, Lucie (referee)
Title: Spa Jeseník as an opportunity for exercise activities for all generations Objectives: The objective of the study analyzes physical activities for all age category in the Spa Jeseník, identify visitors' goals and point to the potential of Jeseník Spa and the surrounding countryside Methods: There were used the methods of - evaluation of recreational tourism potential, questionnaire designed for visitors of the Jeseník Spa and SWOT analysis. Results: Evaluating the tourism potential in Spa Jeseník, ranks Jeseník area among the top localizations with high tourism potential, making the area an appropriate place for recreation. The conducted survey was taken by 110 participants. The survey showed that the spa is generally visited by older generations, and thus we can assume, that Spa Jeseník's main purpose is to treat its visitors' health issues. Younger generation, form only a small portion of visitors, which led to the creation of weekly programs, that could lead to an increase in traffic from younger generations. Keywords: spa, wellness, movement, prevention, recreation, Jeseník, Priessnitz Spa
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Význam Priessnitzových lázní pro cestovní ruch
Beníčková, Hana
Beníčková, H. The Importance of the Priessnitz Spa Resort for Tourism. Bachelor's Thesis. Brno: Mendel University in Brno, 2014. The bachelor's thesis analyzes the importance of the Priessnitz Spa Resort for tourism in Jeseník and the Jeseník District. The introduction describes tourism and its different aspects, the spa industry and its importance as well as marketing in spa tourism. The practical part describes the importance of the Priessnitz Health Spa, accommodation and catering including its pricing, advertising and spa publicity material as well as economic data for the 2011-2013 period. The final section comprises a spa service quality-oriented questionnaire.
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